China is rightly proud of being the home of tea, the world's most popular drink. Celebratory cups of cha were sipped when China recently regained from India its historical position as the world's pre-eminent tea producer and consumer after a 100-year hiatus.
But the country's failure to produce a single internationally recognised tea brand is a source of frustration for cheerleaders of the native Camellia sinensis leaf.
Both at home and abroad, Chinese tea brands struggle to compete with foreign competitors. In China, Unilever's Lipton brand has a market-leading share three times that of its closest local rival.
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