Hype about new technologies regularly outpaces companies' ability to deliver. This is not only true on the internet, where trends such as “twittering” have yet to translate into sustainable businesses. It is also true of phones, where handset makers, software companies and mobile operators are all rushing to capitalise on interest in so-called location-based services.
企业对新技术的炒作，往往超出它们实现这种技术的能力。这一点不仅适用于互联网，也适用于手机行业。在前一领域，“推特”(twittering)等热门技术至今尚未转化成可持续的业务。而在后一领域，一种所谓“基于位置的服务”正让手机制造商、软件公司和移动运营商蜂拥而至。它们都希望从人们对这种技术的兴趣中获利。
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