金融危机

IMPULSE BUYING GIVES WAY TO US FRUGALITY

Tights, sunglasses and boneless chickens have joined the list of casualties of America's economic crisis, as the era of impulse shopping gives way to more wary behaviour in the nation's grocery aisles.

Americans unwilling to pay extra for their food to be prepared bought $65m more whole frozen chickens in the third quarter than a year earlier, and $50m fewer boneless birds, according to a study of store loyalty card data covering 250m transactions a week.

“Instant gratification” categories such as sunglasses and tights registered some of the steepest declines in the study by Catalina Marketing, which gathers loyalty card data from 40,000 US supermarkets and pharmacies representing $800bn of US consumer spending a year.

您已阅读30%(726字),剩余70%(1682字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×