Google sought to alleviate the concerns of privacy campaigners yesterday by unveiling new tools that will allow users to see what information the internet company is keeping on them.
Users who have signed up for Google's consumer services, such as Gmail, Blogger, Picasa, and YouTube will be able to see a “dashboard” listing the personal details stored about them. Users will be able to edit and delete the information.
It is similar to the tools Google introduced this year to allow people to see the profile of interests it was building up about them in order to serve targeted advertising.
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