Michael Ball, founder and creative director of the denim line Rock & Republic, had a brainwave last winter: 1970s supermarkets. Not the most obvious design inspiration, perhaps, but for Ball the generic packaging that lined the aisles back then – those white boxes with simple black lettering saying “dog food”, “beer”, or “chips” – could be used once again, this time in a more fashionable form. “I thought it would be fun to do the same thing with clothes,” he said.
去年冬天，Rock & Republic牛仔系列的创始人及创意总监迈克尔·鲍尔(Michael Ball)又萌生了新的灵感。他的创意来自于20世纪70年代的超市。那些堆放在超市走道两旁、用黑笔写着“狗食”、“啤酒”或“炸马铃薯条”的白色盒子或许并非是最显而易见的设计灵感源泉，但是鲍尔相信，那种普通的包装方式如今依然有用武之地，而且这一次，它将以更时尚的形式出现。他说：“如果把这种处理方式用到服装上的话，我想一定会很有趣。”
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