Why do investors and business leaders continue to focus on the short-term and ignore the fact that businesses that think long-term end up more competitive and profitable? Behavioural economists believe they have the answer: our brains are hard-wired to think short-term because evolution has rewarded serial short-term successes such as avoiding predators and other dangers that faced our ancestors. Their survival ensured our existence – but predisposed us to the same kind of short-term thinking. As a result, even though our world is very different from theirs, long-term decision-making remains the exception, not the rule.
为何投资者与商业领袖仍然注重短期，却忽视了这样一个事实：着眼于长远的企业最终会更具竞争力和盈利能力？行为manbetx20客户端下载 学家相信他们找到了答案：我们的大脑天生就会从短期着眼，因为进化过程褒奖了一系列短期成就，比如躲避捕食者和我们祖先面对的其它危险。他们的存活确保了我们的存在——但也留给了我们着眼于短期的相同倾向。结果，尽管我们的世界与他们的已经截然不同，但着眼于长期的决策依然是个例外，而没有成为惯例。