So, how was it for you? The last set of board meetings I have attended have all been about the likely outcome for 2009 – and the prospects for next year. Mostly, there is a sense of relief that an annus horribilis is almost over, and a modest hope that the future will be brighter. Inevitably, the projections for 2010 have been in essence financial budgets: a set of estimates about how sales, profits and so forth will unfold in the next 12 months. Very dry stuff – and hardly inspirational.
你们情况如何？我最近参加的一系列董事会会议，议题都是2009年可能的结果以及对明年的预期。大多数情况下，人们都有一种松了口气的感觉——多灾多难的一年即将过去，同时谨慎地期望未来会更美好。无可避免的，对2010年的预测本质上都是些财务预算：一系列对未来12个月销售、利润等情况的估计。非常枯燥——没有多少鼓舞人心之处。
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