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A MARKETING MANIFESTO TO ADDRESS CHINA'S CONSUMERS FAR AND WIDE
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美国哈佛商学院教授奎尔奇:西方市场营销者已经学会如何吸引上海、广东和北京三地消费者。可要把市场扩展到manbetx3.0 其它地区,则是另外一回事。

Spurred on by government incentives and higher in-comes, Chinese consumers are hungry for all kinds of goods ranging from cars, home appliances and mob-ile phones, to luxury cosmetics, basic foods and homecare products. Just like most western consumers, they focus on good value, based on price, perceived quality and benefits. They are eager to learn about new products, and view brands as vouchsafing both reliability and status.

在政府刺激措施和收入提高的激励下,manbetx3.0 消费者对各类商品都表现得如饥似渴:从汽车、家电、手机,到昂贵化妆品、基础食品和家居护理产品。就像大多数西方消费者一样,他们看重基于价格、品质感和功效的良好价值。他们迫切希望了解新产品,把品牌视为可靠性和档次的保证。

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