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GEELY AIMS TO PROTECT VOLVO'S LUXURY IMAGE

Geely, the private Chinese automaker that is closing in on a $2bn deal to buy Volvo from Ford, plans to run the Swedish group as a separate entity to protect its brand image both in China and overseas, according to Freeman Shen, Geely's vice-president for international operations.

He told the Financial Times that the company had no plans to move Volvo's main production base or research and development operations to China in the near future.

“We want to be careful not to damage the Volvo brand,” says Mr Shen, a US-educated former China head of Fiat's engine development and manufacturing unit, Fiat Powertrain Technologies.

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