可口可乐

COCA-COLA
Lex专栏:可口可乐重现活力


可口可乐日前发布的第四季度业绩报告,看来,可口可乐志向高远的2020年愿景并非不可能实现,但可口可乐必须设法提高其利润率。

Perhaps the world doesn't want to notice it is just drinking sugary water. Coca-Cola has been hawking its black fizzy concoction for more than 100 years but it is still finding ways to reach more consumer throats. Yesterday, the company reported strong fourth-quarter results, based on another round of worldwide volume growth. And while the vision for 2020 laid out by management in the autumn was aspirational – Coke aims to double servings to more than 3bn per day in the next decade – on this form it does not seem impossible.

人们可能不想知道,自己喝的只不过是糖水。可口可乐(Coca-Cola)贩卖它那黑呼呼的、冒着气泡的调制饮料已有100多年历史了,但它仍在想方设法吸引更多的消费者。周二,该公司发布了强劲的第四季度业绩报告,该业绩建立在又一轮manbetx app苹果 销量增长的基础上。尽管公司管理层去年秋天制定的2020年愿景志向高远——拟在未来十年将日销量提高一倍至逾30亿瓶——但照此势头看来,这并非不可能实现。

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