The European Commission has launched a preliminary antitrust investigation into Google's search engine and its search-advertising service.
The probe, which the US internet company is believed to have been notified about two weeks ago, will examine both whether it penalises potential competitors in its search rankings, and whether it uses its massive share of the European search advertising market to keep some advertising prices artificially high.
In a blog post last night revealing the official review, Google sought to depict it as a consequence of its growing market power. “This kind of scrutiny goes with the territory when you are a large company,” said Julia Holtz, senior competition counsel for Europe, the Middle East and Africa.
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