A month after relocating from London to Hong Kong, Michael Geoghegan is presenting business cards with the Chinese characters face-up – even to English speakers. The chief executive of HSBC is furiously going native. Year-end results, anchored from Hong Kong rather than 8 Canada Square, were a typically well-choreographed affair. But the numbers showed why the group was so keen to emphasise the ‘H' and the ‘S' in HSBC.
在把办公地点从伦敦迁至香港一个月后，纪勤(Michael Geoghegan)名片的正面就换成了中文，甚至连送给讲英语者的名片也是如此。汇丰(HSBC)的这位行政总裁正奋力融入本地环境。定在香港、而不是加拿大广场8号（汇丰位于伦敦的总部大楼）召开的年报发布会，是一次典型的、经过精心策划的盛会。但年报数字却揭示了该集团为何如此热衷于强调自己英文简称中的“H”和“S”（分别代表“香港”和“上海”，译者注）。
您已阅读24%（625字），剩余76%（1951字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。