十大创新

10 innovations that will reshape business: 7. Gain from the pain of failure
改变商业的十大创新之七:试错法


这场金融危机让我们意识到,无法容忍一点失败的体系是危险的。“太大而不能倒”的理念再难服人。

Failure has always been a fundamental part of a market economy. When markets work, they do so because new ideas are constantly being tried out. Most fail. Those that succeed cause older ideas to fail instead. In the US, about 10 per cent of businesses disappears each year. This is an awkward insight – but trial and error could be starting to take its rightful place as a business technique, rather than the dirty little secret of capitalism.

失败一直是市场manbetx20客户端下载 最基本的组成部分。市场有效,是因为人们在不断尝试新想法。这些想法大多都会失败。那些成功的想法又会让早先的想法失败。在美国,每年约有10%的企业消失。这幅景象有点让人难堪——但试错法(trial and error)可能正开始获得作为一种商业技巧的公正地位,而不再是资本主义肮脏的小秘密。

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