When Google launched its local domain in China in January 2006, it did not appear all too attractive to Chinese users.
Its search window seemed not to fit Chinese characters, it had weak predictive typing features, and it lacked key lifestyle and entertainment features offered by local rivals.
All that has changed. In the past four years, the US internet company has launched more than 40 local products and services on google.cn, building an offering which can match that of Baidu, the local market leader.
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