It might seem like commercial madness for one of the world's best-known consumer brands willingly to risk ejection from the most populous country.
Yet Google's decision to confront Chinese authorities over censorship reflects a realistic view about its limited business prospects in the country in the short term, and could actually have spin-off benefits elsewhere in the world, according to analysts and other observers.
The longer-term consequences for its business could, however, be less palatable.
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