专栏制药业

How to make money without trying

It is particularly sad for me that James Black, the Nobel prize winning chemist, should have died in the same week that my latest book, Obliquity, is published. I am indebted to Black for helping to frame the idea – and for proposing the term “obliquity” to describe it.

A young lecturer at the University of Glasgow, Black was recruited just after the second world war to be one of the first of ICI's pharmaceutical researchers. Britain's leading chemical company had shifted from dyes and explosives into fertilisers and petrochemicals. After the war, the company's executives recognised the contribution drugs – notably penicillin – had made to the allied war effort. They conjectured that the most exciting new business applications of chemistry would be in pharmacology.

ICI's decision was prescient, but slow to pay off: the pharmaceutical division lost money for 20 years. Markets today would not tolerate unrewarding and risky investment on this scale. But Black and his group eventually discovered beta blockers, the first effective treatment for high blood pressure, and a therapy still used every day by millions of people around the world. The pharmaceutical division quickly moved into profit, and when it was floated off from the parent company as Zeneca, it came to command a higher market capitalisation than the company that gave birth to it.

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约翰•凯

约翰•凯(John Kay)从1995年开始为英国《金融时报》撰写manbetx20客户端下载 和商业的专栏。他曾经任教于伦敦商学院和牛津大学。目前他在伦敦manbetx20客户端下载 学院担任访问学者。他有着非常辉煌的从商经历,曾经创办和壮大了一家咨询公司,然后将其转售。约翰•凯著述甚丰,其中包括《企业成功的基础》(Foundations of Corporate Success, 1993)、《市场的真相》(The Truth about Markets, 2003)和近期的《金融投资指南》(The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry)。

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