Kevin Wale, head of GM in China, calls the World Expo which opens tonight in Shanghai the “Olympics of technology”. He might as well call the $55bn (€41.5bn, £36bn) event the Olympics of branding: a chance for foreign multinationals to peddle their products – from Coke that freezes instantly when opened to GM cars that park themselves – to 70-100m mostly Chinese people who will attend the six-month show.
通用汽车(GM)manbetx3.0 总裁甘文维(Kevin Wale)把周五晚在上海开幕的世博会(World Expo)称为“科技奥运会”。他还不如把这个耗资550亿美元、为期六个月的盛会称为“品牌运作奥运会”：一个让海外跨国公司兜售自己产品——从一打开就变得冰凉的可口可乐，到能够自动泊车的GM汽车——的机会，而对象就是7000万至1亿以manbetx3.0 人为主的参观者。
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