A nemesis can be useful: without the Joker, Batman is a rich nutcase with a taste for spandex. Google too needs a highly visible enemy to distract from its dominance of online search advertising as it moves into other markets such as selling digital books. Microsoft, taking over search mechanics at Yahoo, is the prime candidate. But the software company might better challenge Google by giving up entirely.
有个劲敌可能是有益的：如果没有小丑(Joker)，蝙蝠侠(Batman)只是个有钱、喜欢穿氨纶紧身衣的疯子。在进军电子书销售等其它市场之际，谷歌(Google)也需要一个显而易见的对手，以转移人们对其在线搜索广告业务主导地位的注意力。接手雅虎(Yahoo)搜索业务的微软(Microsoft)是最佳候选人。但这家软件公司或许最好通过完全放弃搜索业务来挑战谷歌。
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