China unveiled its most ambitious effort for greater international influence yesterday with the launch of a global 24-hour English-language TV news network run by Xinhua, the state news agency.
Xinhua said CNC World could be received in Asia over satellite this week and available around the world from next month. In early October, the company aims to have deals to get CNC World on cable channels in western countries including the US and the UK.
The venture will test Beijing's ability to adjust its propaganda machine, one of the Communist party's most important guarantors of power, to meet the tastes and win the trust of global audiences.
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