Kingmakers do not take kindly to becoming mere courtiers, so insurrection is only a matter of time. For years mobile phone operators played a delicate game, balancing the power of phone manufacturers’ brands against their own control of customer relationships and a willingness to subsidise handsets. While the carriers risked becoming a dumb pipe, the highly competitive handset market left them room to make decent returns.
拥立国王的人,不会甘愿俯首称臣,因此“谋反”只是一个时间问题。多年来,移动运营商玩着一场微妙的游戏,在手机制造商的品牌影响力与自身对客户关系的控制和对手机的补贴意愿之间寻找平衡。尽管手机运营商冒着成为“哑巴管道”的风险,但高度竞争的手机市场还是为它们留下了赚取丰厚回报的空间。
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