Google has become the main advocate in Washington for a set of regulations to prevent internet service providers favouring particular companies' traffic.
However, that campaign, over what is known as “net neutrality”, has handed a gift to its own detractors.
This year, “search neutrality” has become the rallying cry of activists who believe that Google has too much power to decide which internet sites are granted the attention that comes with a high search ranking, and which are consigned to outer darkness.
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