Remember James Bond's Sunseeker yacht in Casino Royale? Well, wealthy Chinese seem to - not least thanks to the efforts of Traugott Kaminski, the UK yacht-maker's China CEO. And he's enlisted a Bond-esque tactic: doing business in nightclubs.
Kaminski has spent seven years learning about rich people in China, and he claims to know a secret: the Chinese super-rich are not like rich people elsewhere.
In Europe, Kaminski sells his multi-million-pound Sunseekers over a desk, or perhaps a conference table. “In China, I make most of my sales in nightclubs,” he told the Financial Times, noting that the clients are not interested in the boring details. “They just want a status symbol, something that says ‘I am rich'.”
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