China’s 50 most valuable brands are worth $280bn, or more than 5 per cent of the country’s gross domestic product, according to a new ranking that highlights the rise of the country’s consumer market.
“Contrary to a common perception, there is real value being created here,” said David Roth, global head of BrandZ ranking at global marketing group WPP, which published its first study on the financial value of Chinese brands on Tuesday.
There have been other Chinese brand rankings before, such as one by the Hurun Report, the publisher of an annual rich list for China. But the WPP list offers more context as it is compiled using the same methodology as the well- established global BrandZ ranking.
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