Chinese visitors played a big role in making the Boxing day sales in London’s West End the busiest for at least five years, writes Vanessa Houlder.
Jace Tyrrell of the New West End Company, the trade body that represents retailers in Oxford Street, Bond Street and Regent Street, said the “huge numbers” of Chinese shoppers visiting the sales underlined a trend that had become apparent over the last couple of years.
Chinese shoppers, who often show a strong interest in luxury brands, are an increasingly important component of the 50m overseas visitors to the West End every year.
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