The great 3D film revolution is failing to live up to its initial promise with US cinema attendance falling close to 10 per cent in 2010 and end-of-year movies failing to lift the gloom.
The key summer period, when Hollywood studios release their biggest films of the year, was the lowest attended in a decade, according to Hollywood.com.
The Christmas holidays fared little better, with box-office takings in the 10 days to December 26 falling 30 per cent when compared with 2009, according to BTIG Research.
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