Procter & Gamble, the world’s largest consumer goods company, is an acknowledged global industry leader in new consumer product innovation. According to data from IRI, the market research firm, it produced five of the top 10 US non-food product launches in 2009. But as it pursues its drive to add another 1bn customers to the estimated 2.5bn it already reaches, Bob McDonald, its chief executive, says that the road to more innovation should increasingly embrace other people’s good ideas.
manbetx app苹果 最大的日用消费品公司宝洁(P&G)在日用消费品创新领域是公认的行业领军企业。根据市场研究公司IRI的数据，2009年美国10款最受欢迎的非食品类新产品中，有5款是宝洁制造。但是，随着宝洁继续推进让公司顾客群人数再增加10亿人的计划（现有顾客群估计有25亿人），首席执行官鲍勃•麦克唐纳(Bob McDonald)表示，要实现更多创新，就要更多地采纳他人的好点子。
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