Consumers in emerging markets led a 36 per cent increase in retail sales at UK fashion brand Burberry in the final three months of last year, with the company saying that full-year results would be at the top end of expectations.
The growth was driven by China, which produced a record like-for-like sales increase of 30 per cent compared to a year ago. The brand’s performance in the country was boosted by last autumn’s deal to take control of 50 stores from Burberry’s Chinese franchise partner, and the opening of its “digitally enhanced” flagship store in Beijing.
The company now has 53 stores in China and wants to increase that to 100 over the next five years.
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