Behavioural economics has never been hotter. It’s not just the success of books such as Nudge, Predictably Irrational and Basic Instincts, but the political influence of the field: one of Nudge’s authors, Cass Sunstein, runs the Office of Information and Regulatory Affairs for Barack Obama, and his co-author Richard Thaler has been advising David Cameron’s new Behavioural Insight Team, based in the Cabinet Office.
行为manbetx20客户端下载 学从未像现在这般炙手可热。不仅《轻推》(Nudge)、《怪诞行为学》(Predictably Irrational)、《本能》(Basic Instincts)之类的书籍热卖，而且该学说在政治上也获得空前影响力：《轻推》的作者之一卡斯•桑斯坦(Cass Sunstein)是奥巴马政府信息与监管事务办公室(OIRA)主任，另一名作者理查德•塞勒(Richard Thaler)为戴维•卡梅伦(David Cameron)新组建的内阁办公室行为研究小组(BIT)担任顾问。
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