When a call for revolution spread over the internet in China last week, almost nobody responded – pro-democracy demonstrations fell flat. But according to analysts, a different digital revolution is happening – a commercial one.
China’s 457m internet users are rapidly becoming a key target audience for online marketing, McKinsey says in a new report released on Wednesday.
The consultancy estimates that the country’s mobile web users will increase by almost 50 per cent to 333m over the coming year and its total internet population balloon to 750m by 2015.
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