Japan’s mobile phone market – one of the largest and most structurally unusual – is facing change as the rapid spread of smartphones weakens carriers’ iron grip on the industry.
For years, the most prominent logo on a Japanese mobile phone has not been the manufacturer’s but that of NTT DoCoMo, KDDI or Softbank, the country’s three big network operators.
The trio has dictated everything from the way phones are marketed to their features and design.
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