Faced with the need to expand in emerging markets to revive growth, Emag brought in the Pan family as an investor
When Emag, the German machine toolmaker, saw its revenues halve in 2009, its owner decided to take radical measures.
Faced with an urgent need to expand in emerging markets to stimulate growth, Norbert Heßbrüggen, chairman, revived a pre-crisis plan to bring in a befriended Chinese family as an investor.
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