Champagne production is confined to 80,000 acres of terroir about 100 miles east of Paris, but Moët Hennessy will soon be producing upmarket bubbly from a brand-new winery in north-west China.
Moët, which owns historic champagne brands Dom Pérignon, Veuve Cliquot and Krug, has joined forces with a Chinese state-owned agricultural group to develop a sparkling wine in the remote Ningxia Hui region.
The wine will not be sold as champagne – a moniker that is still reserved for wines from the eponymous region – but it will aim to satiate Asia’s booming demand for bubbly.
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