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Twitter use surges on back of football and bin Laden

Twitter has seen a fresh growth spurt over the past six months even as the company struggles to find a way to make money from its fresh influx of users.

Both the number of users and their tweets of 140-character updates has been rising sharply, driven by news such as Osama bin Laden’s death, big events including the Uefa Champions’ League football final and general interest in celebrities such as pop star Justin Bieber.

A survey by Pew Research Centre found that Twitter usage by American internet users aged 25 to 44 doubled between November 2010 and May 2011 to 19 per cent. An average of 13 per cent of adult American internet users now use the site, according to Pew, up from 8 per cent six months ago.

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