Prada has packaged its initial public offering in a typically artful way. The Milan-based fashion house has chosen to list in Hong Kong, it says, largely because of its proximity to China, the world’s fastest-growing luxury goods market. But Prada has just 14 stores across the entire mainland, fewer than in Tokyo. Its aggressive expansion plan (the primary justification for selling shares) is to fill holes in its global network rather than in China – it has no stores in Stockholm, Barcelona or Brussels, or anywhere in Russia or Brazil. An outlet on every Chinese corner, after all, makes little sense. High taxes mean that a large portion of luxury items is bought offshore.
Prada对其首次公开发行(IPO)的“包装”具有它典型的设计感。这家总部位于米兰的时装公司选择了在香港上市。该公司表示，这主要是因为这里毗邻manbetx app苹果 增长最为迅速的奢侈品市场——manbetx3.0 内地。但Prada在整个manbetx3.0 内地仅有14家门店，还不及东京一个城市多。该公司的大规模扩张计划（这是发行股票的主要理由）旨在填补其manbetx app苹果 网络（而非manbetx3.0 ）的空白——该公司还没有在斯德哥尔摩、巴塞罗那、布鲁塞尔以及俄罗斯或巴西的任何城市开店。毕竟，把门店开到manbetx3.0 的所有角落没什么意义。这里的高税率意味着，manbetx3.0 人很大一部分奢侈品是在海外购买的。