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China: Pharma heads east for profit

After 30 years of economic reform in China, the growing middle class is discovering there is more to life than working – and buying Louis Vuitton handbags.

The Chinese are becoming more likely to open their wallets to buy quality of life – and that is good news for the global healthcare industry.

In 2009, China pledged to spend Rmb850bn ($131bn) overhauling its antiquated healthcare system, which has become a focus of public dissatisfaction.

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