雀巢

FT Lex: Nestlé
Lex专栏:收购徐福记须谨慎


雀巢希望借收购徐福记来提升在manbetx3.0 等新兴市场的销量,但鉴于manbetx3.0 上市公司近期遭遇的质疑和健康问题的重要性,雀巢应优先考虑这笔交易的质量。

A successful entry strategy into China is the holy grail for many companies. Nestlé, the world’s biggest food group by sales, is there already, but sold just Sfr2.8bn worth of its products in the country last year – about the same as its sales in Australia. Given that China’s population is about 60 times greater, the opportunity is obvious. Nestlé’s latest attempt to expand in China involves Hsu Fu Chi, a Chinese confectioner worth about S$3.2bn, which sports a handy domestic distribution network. On Monday, Hsu Fu Chi requested a trading halt on its shares, indicating talks of a possible deal between the two may be advancing quickly.

成功打入manbetx3.0 的战略,是许多公司渴望得到的“圣杯”。manbetx app苹果 销售量最大的食品集团雀巢(Nestlé)已经在manbetx3.0 市场立足,但去年在华销售额仅为28亿瑞士法郎,与在澳大利亚的销售额大致相当。考虑到manbetx3.0 人口约比澳大利亚高60倍,这中间的机会显而易见。雀巢在manbetx3.0 扩张的最新举动与徐福记(Hsu Fu Chi)有关,这是一家价值约32亿新元的manbetx3.0 糖果生产商,在manbetx3.0 拥有健全的分销网络。周一,徐福记的股票暂停交易,暗示双方的谈判也许进展得很快。

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