Given China’s love affairs with global luxury brands and homegrown social media, it’s no surprise that the former should use the latter. The surprise is who does it best.
L2 Thinktank, an industry group which researches digital advertising, has taken a closer look at the ‘social engagement’ of 100 international brands and ranked them accordingly. The winner is Audi, followed by Burberry, BMW and Volvo. In fact seven of the top ten are carmakers.
Cosmetics brands, which featured prominently at the top last year, have started sliding down the ranks.
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