China’s leading microblog is developing systems to simplify the control of content and make the wildly popular social media tool less of a risk to social stability, its chief executive has said.
“Over the past two to three months, we have been looking into how to establish a trust system,” said Charles Chao, chief executive of Sina Corp which runs Sina Weibo, the country’s most active microblog. He cited the way vendors on e-commerce websites get rated by their customers as a potential model.
Mr Chao’s unusually forthright remarks confirm that tighter regulation is on the cards for China’s microblogs following a series of incidents where the outlets became forums for fierce criticism of the government.
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