观点奢侈品

A work of art? It’s in the bag
1.2万英镑的手袋值不值?


FT专栏作家库柏:我最近访问路易威登巴黎旗舰店时发现,大约一半顾客是manbetx3.0 人。奢侈品行业究竟是如何“欺骗”顾客乖乖掏钱购买天价商品的?

Earlier this year I was out in Hong Kong with two Englishwomen. We saw a handbag in a shop window. The women were moderately tempted. It was priced in Hong Kong dollars. “What’s that in pounds?” we wondered. Eventually we worked it out: £12,000. We staggered off, amazed. Later I asked an executive in luxury goods who would buy that handbag. “A secretary,” she replied.

今年早些时候,我在香港与两名英国女子一起逛街。我们在一家商店的橱窗看到一个手袋。那两名女子有些动心。我们想知道这个手袋的港币价格换算成英镑是多少。最终,我们得出了答案:1.2万英镑。这让我们目瞪口呆。后来,我向一位奢侈品行业的高管请教,谁会买这种手袋。她回答道:“秘书。”

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