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‘Made in China’ does not always translate well

Stella International makes shoes for a list of clients that reads like the who’s who of the fashion world – Prada, LVMH, Vera Wang, Bally and more.

That was the sole focus of the 29-year-old Hong Kong-listed contract manufacturing business until five years ago, when its Taiwanese founders decided to launch their own brands of high-end ladies’ shoes.

Today, the company has about 350 “Stella Luna” and “What For” stores. Nearly all of them are in mainland China, where the brands enjoy a following among young professionals who like the glamorous designs of Stephen Chi, the brand’s creative director.

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