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Facebook wants friends. Its planned initial public offering could value the company at up to $100bn, and it wants to raise $5bn – more than the biggest listings of the dotcom bubble.

The bet on Facebook is that it will be the next Google. Like Google it has found a way to access valuable personal data, allowing targeted advertising.

Mark Zuckerberg seems to think the company he founded is more valuable. If Facebook reaches $100bn, it will be worth almost 27 times revenue, five times Google’s valuation.

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