When Xi Jinping was catapulted to the top of the Communist party hierarchy in 2007 the only thing most people in China knew about him was that he was married to a hugely popular military folk singer called Peng Liyuan.
So the party’s propaganda machine turned to Ms Peng, a major general in the People’s Liberation Army, to introduce the man selected by a conclave of political power brokers to be the next leader of the world’s most populous nation.
“The first time I met him my heart pounded and I felt immediately that this was my ideal husband, he was so pure and thoughtful,” she said in an interview with Chinese state media. Ms Peng also described him as humble and dedicated to his work as a party official.