A fight is breaking out in China’s locker room. In a country mad about branded goods (both real and fake), the market for branded sportswear has never been more competitive. Domestic brands have been dominated until recently by Li Ning, the eponymous chain founded by the gold medal-winning Olympic gymnast. Now rival Anta is starting to eat Li Ning’s lunch. But this may be a fight as much for survival in a fickle market as for dominance of it.
一场战争正在manbetx3.0 的更衣间上演。在这个为名牌商品(不论是真货还是假货)而疯狂的国度,名牌运动服饰市场的竞争达到了前所未有的程度。直到不久前,李宁(Li Ning)还是国内品牌中的霸主——它是一家由奥运会体操金牌得主李宁创建的同名连锁企业。现在,竞争对手安踏(Anta)已开始分享李宁的“午餐”。不过,这场战争既可以说是为了成为市场霸主,也可以说是为了在一个变化无常的市场中生存下去。