A friend recently joked over dinner that it is cheaper now to get your shoes shined by a Brazilian in New York than by a Brazilian in São Paulo.
This week, a quick check showed the claim to be true – the price of a shoe shine in central São Paulo was R$10 (about $6) before a tip while one from a Brazilian shoe shiner working the New York office market was $5 including tip.
You might say that serves people right in the first place for getting others to shine their shoes, but that is an argument for another column. The fact is the shoeshine test is just another indicator of the remarkably high cost of business in Brazil.
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