American analogies might scare HSBC investors after the Asia-focused bank’s disastrous foray into US consumer finance. Yet its much-vaunted restructuring plan most closely resembles a classic three-yards-and-a-cloud-of-dust play – the grinding American football strategy where every yard of progress is hard fought. Seven months into chief executive Stuart Gulliver’s three-year plan, there is dust aplenty.
立足亚洲的汇丰银行(HSBC)进军美国消费金融领域的努力惨败之后，汇丰的投资者们一想到美国可能就会害怕。然而，汇丰大肆吹嘘的重组计划，却很像美国橄榄球比赛中一种寸土必争的战略，这种战略被形象地叫做“三码之地内尘土飞扬(three-yards-and-a-cloud-of-dust)”。汇丰首席执行官欧智华(Stuart Gulliver)的三年计划如今已过去7个月，尘土滚滚，战斗正酣。
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