Microsoft is trying to stem the slide in market share of its mobile operating system in China with a push into the low-end smartphone market.
Bringing the price of Windows smartphones down to Rmb1,000 ($158) in the Chinese market was the target, said Simon Leung, the company’s chief executive for Greater China. “We will continue to drive the price down,” he added.
The remarks came as Microsoft introduced Windows Phone 7.5, in China on Wednesday, the latest version of its mobile OS which it said runs better on cheaper and lower-powered devices.
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