You’re a generous person, I can tell. But how much do you think about the effectiveness of your charitable donations? One handy way to size up a charity is to pay attention to how much money it spends on overheads such as administration and fundraising, rather than frontline do-gooding. There’s only one small problem: this ready reckoner is enormously misleading.
我能看出来你是个慷慨的人。不过,你觉得自己捐出的善款,使用效率有多高?衡量一家慈善机构,一个简便的计算方法是考虑它有多少钱花费在了经营中,如行政管理和筹款,而不是用在第一线帮助他人。可惜有一个小小的问题:这种简便的计算方式具有极强的误导性。
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