The publishing industry is in a tight crack. Its product can be distributed for virtually nothing as a stream of ones and zeros. Finding, paying, editing and promoting authors’ work costs money but average consumers (half of whom think they could write bestsellers themselves) do not see that. And the dominant distributor, Amazon, is prepared to sell the product at a loss to gain share, reinforcing the drooling public’s idea that the product should be cheap.
出版业正处在一个狭窄的夹缝中。其电子书产品的分销收益可能近乎为零。而寻找作品、向作者付款、对作品进行编辑推广却都需要花钱，但普通消费者意识不到这一点（有一半消费者甚至认为自己就能写出畅销书）。而且，主要分销商亚马逊(Amazon)为赢得市场份额，还准备以亏损的价格销售电子书，这会让贪婪的大众更加认为电子书就应该是廉价的。
您已阅读24%（622字），剩余76%（1934字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。