猪肉

Genus looks to ride China wave

When Chinese premier Wen Jiabao identified securing domestic food production as one of the Asian powerhouse’s top priorities, Karim Bitar saw an opportunity.

As chief executive of Genus, the supplier of breeding pigs and bull semen, Mr Bitar knows that the country that accounts for almost half the world’s pork production is crucial to the FTSE 250 company’s expansion plans.

With China’s increasing urbanisation comes higher demand for plentiful, low-cost pork through more industrialised farming techniques.

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