Few temples to conspicuous consumption are as quirky as the Florentia Village, a sprawling “authentic Italian luxury outlet centre” on the outskirts of China’s northern city of Tianjin that boasts its own ersatz Colosseum.
Even on a weekday afternoon, hundreds of shoppers stroll the Italianate lanes of the 60,000m2 outdoor complex with their rows of discount brand outlets selling everything from Prada bags to Puma shoes.
The “village” is just one of a host of new shopping opportunities that have sprung up across China in recent years, testament to the fast-growing power of the nation’s consumers.
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